I read Malcom Gladwell’s brilliant book ‘The Tipping Point’ just after it was published, whilst word of mouth was spreading and before it became the iconic benchmark it is today.
For those interested in looking outside the box you live in, this book represents the kind of analysis that breathes life into everyday statistics and offers an entirely original point of view.
Malcom Gladwell looks at the ‘tipping point’, that specific point in time where trends, new ideas and social behaviour collide and creates an epidemic. Years of well-intentioned intervention may have no impact at all, yet the right intervention – at just the right time – can start a cascade of change. Gladwell defines a tipping point as “the moment of critical mass, the threshold, the boiling point’ and he applies this to social ills that face us today.
If we want to confront and solve life-changing moments in time we must first understand them. This isn’t just a fascinating read, it is also a blueprint for parents, leaders, policy makers, politicians and anyone interested in the evolution of ideas and their ramifications. Definitely for the reading list!